Product Launch Marketing Samples

I managed the 1P marketing program for more than a dozen Fitbit and Google product releases. I owned project briefing and delivery for the Fitbit.com (now Google store) website and was a contributor for other channels including paid social and retail channel marketing.

In addition to working with product marketing, brand/creative and legal teams on marketing assets and messaging, I also managed a global team of inventory managers and catalog specialists. I partnered with global GTM teams to ensure new SKUs, pricing and product descriptions were accurately uploaded into our commerce and order management tools. For backend operations, I worked primarily with finance, demand planning, logistics, engineering and customer support.